TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

market introduction [2 records]

Record 1 2017-03-10

English

Subject field(s)
  • Marketing
OBS

Systems management distinguishes the following phases: policy phase, feasibility phase, overall design phase ..., engineering and test phase, preproduction and market introduction phase, production, sales and maintenance phase.

OBS

The "market introduction phase" precedes the "market phase".

French

Domaine(s)
  • Commercialisation
CONT

[La phase] production du produit [comprend] : mise en œuvre de l'industrialisation et de la commercialisation; réalisation du lancement; production régulière (fabrication et ventes).

CONT

Le processus de développement de produit est souvent découpé par phases. Mais plusieurs ensembles terminologiques sont utilisés : [...] prélancement, précommercialisation, lancement proprement dit.

Spanish

Save record 1

Record 2 2002-07-29

English

Subject field(s)
  • Sales (Marketing)
DEF

The putting on sale of a new product

CONT

We are going to develop a new product. A release is planned for the summer, and we will inform you about the current product development on our web site.

French

Domaine(s)
  • Vente
DEF

Mise en vente d'un nouveau produit ou service

Spanish

Save record 2

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